AltaDX and LeisureLabs form global fitness tech alliance

By AI, Created 6:18 AM UTC, May 19, 2026, /AGP/ – AltaDX Group and LeisureLabs announced a strategic alliance to create a globally coordinated consulting network for fitness and wellness technology. The partnership is designed to help operators, suppliers and investors run multi-region programs across North America, EMEA and beyond.

Why it matters: - The alliance creates what the companies describe as the first globally coordinated technology services and consulting capability built exclusively for health, fitness, beauty and wellness. - The combined platform is aimed at operators, suppliers and investors that need consistent technology strategy and delivery across multiple regions. - The deal could make it easier for mid-market and enterprise operators to scale AI, payments, digital and customer experience programs across markets.

What happened: - AltaDX Group and LeisureLabs announced a strategic global alliance on May 19, 2026. - AltaDX Group is based in North America. LeisureLabs is based in EMEA. - The firms said the alliance will serve North America and EMEA first, with APAC and LATAM expansion on the roadmap. - Al Noshirvani, Founder and Executive Chairman of AltaDX Group, said the partnership is meant to bring the same quality of work from New York to London, Dubai and Amsterdam. - Alex Peacock, Co-Founder of LeisureLabs, said the alliance combines AltaDX’s North American strength with LeisureLabs’ EMEA experience.

The details: - Both firms will operate as regional hubs within a shared global network layer. - The structure keeps independent client ownership while pooling methodologies, talent and delivery standards across regions. - The companies said the model is designed to give clients a seamless engagement experience and clear accountability on multi-market projects. - Initial focus areas include AI agent deployment, payments optimization, digital transformation, customer experience and technology advisory services. - The target market includes mid-market and enterprise fitness and wellness operators. - The alliance will also work on joint thought leadership, industry benchmarking and global market insights. - LeisureLabs was founded in 2022. - LeisureLabs clients include The Gym Group, David Lloyd Leisure, Fitness First, 1Rebel, EGYM, Gladstone and Goodlife Fitness. - AltaDX Group was co-founded by Al Noshirvani, Dharmesh Trivedi and Tara Levitt. - AltaDX Group also produces the Fitness Technology Summit. - AltaDX Group says it partners with health and fitness operators on technology modernization, custom software development and AI agents built for the industry. - LeisureLabs says it provides consultancy, product development, platform integration, AI implementation and digital support for the fitness, wellness and leisure sector.

Between the lines: - The partnership reflects rising demand for advisors that can handle both global strategy and local execution in a fragmented technology market. - The emphasis on preserving entrepreneurial culture and specialist expertise suggests both firms want scale without losing their niche positioning. - The alliance also signals that AI and connected fitness are moving from pilot projects to core consulting priorities.

What’s next: - The companies plan to use the alliance to pursue multi-region programs across their core markets. - Further expansion into APAC and LATAM is planned. - Joint research and market intelligence efforts are expected to support operators navigating rapid change in AI, digital infrastructure, member experience and connected fitness.