Max Fashion launches White Wednesday sale with discounts up to 70%
Max Fashion has launched its annual White Wednesday Sale across the UAE and other Gulf markets, with discounts of up to 70% in the UAE and up to 60% in Saudi Arabia, Bahrain and Oman. The promotion runs through November across different markets and covers apparel, footwear and accessories for women, men and kids.
Why it matters: - The White Wednesday Sale gives shoppers a way to refresh winter wardrobes at lower prices as cooler weather approaches. - The promotion spans multiple GCC markets, making Max Fashion’s seasonal offer broadly relevant to families shopping for apparel, footwear and accessories.
What happened: - Max Fashion launched its annual White Wednesday Sale in the UAE on October 23, 2026. - The sale offers up to 70% off in the UAE. - Shoppers in Saudi Arabia, Bahrain and Oman can get up to 60% off. - The promotion covers women’s, men’s and kids’ apparel, footwear and accessories. - Offers are available in Max Fashion stores and online at maxfashion.com.
The details: - The UAE sale is live until 1 November, with discounts ranging from 25% to 70%. - Saudi Arabia, Bahrain and Oman have discounts of 25% to 60% until 31 October. - Jordan shoppers can save up to 50% until 31 October. - Kuwait’s sale runs from 28 to 31 October with up to 60% off. - Qatar’s sale runs from 1 to 30 November with discounts of 25% to 50%. - The sale includes warm knits, jackets, everyday denim, wardrobe basics and festive-season outfits.
Between the lines: - The timing points to a seasonal retail push aimed at winter shopping demand. - Haroon Rasheed, senior vice president and head of marketing at Max Fashion, said the company wants White Wednesday to deliver strong value for families planning seasonal purchases. - Max Fashion is positioned as the leading value fashion brand in the Middle East and is part of Landmark Group.
What's next: - Shoppers can continue buying in stores or online while the country-specific offers remain active. - The campaign will roll out through early and late November depending on the market.
The bottom line: - Max Fashion is using White Wednesday to drive multi-market winter shopping with deep discounts and a broad product mix.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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